[Mark Your Calendar!] Dates Announced for the 8th International Terroir Symposium

From November 20 to 22, 2025, TerroirSense & TasteSpirit cordially invite you to attend the annual global gathering of renowned terroir-driven wineries—the 8th International Terroir Symposium!

A decade of dedication, yet our original aspiration remains unchanged. Looking back to 2015—a pivotal year—when Burgundy’s terroirs were designated a UNESCO World Heritage site, the spirit of “honoring origins, remaining faithful to terroir” deeply resonated with us. Over the past ten years, with the dedicated support of Aubert de Villaine (Co-owner of Domaine de la Romanée-Conti) and hundreds of leading global terroir advocates and scholars, the International Terroir Symposium has grown from a dream seed into a towering tree bridging China and the world in terroir values.

Over the past seven editions of the International Terroir Symposium, we have achieved:

• More than 300 leading figures and experts in the global terroir wine industry who attended in person to guide the event
• Over 1,000 prominent wineries and importers from the world’s top ten wine-producing countries participated
• Over 50,000 bottles of wines from top-tier iconic estates in global terroir wine-producing regions featured at the conference
• Over 20,000 experienced professionals in wine circulation, import/export, hospitality, influencers, and collectors attended
• Over 100,000,000 online views of related coverage, with long-term media partners including CCTV Finance, CCTV News, CCTV French Channel, Xinhua News Agency, and Shanghai United Media Group

Schedule & Highlights

This year’s International Terroir Symposium will be held from Thursday, November 20 to Saturday, November 22 in Shanghai, and will continue to consist of four main segments:  Terroir Culture Seminar, Salon of Great Terroir Wines, Masterclasses, and Gala Dinner of Great Terroir Wines.

 Agenda

• Dates: November 20 (Thu) – November 22 (Sat), 2025

• Location: Pudong New Area, Shanghai

Agenda Details

• Terroir Culture Seminar: Thursday, Nov 20, 09:00–17:30

• Salon of Great Terroir Wines & Masterclasses:

  • Friday, Nov 21, 13:00–20:00

  • Saturday, Nov 22, 10:00–15:00

• Gala Dinner of Great Terroir Wines: Saturday, Nov 22, 19:30–22:30

• 
• Following the honor of having Mr. Bertrand Lotholary, the French Ambassador to China, attend and strongly support the last International Terroir Symposium, we are deeply honored and grateful to announce that Mr. Bertrand Lotholary will once again attend this year! As the official diplomatic representative of France in China, his continued attention and personal involvement not only serve as a powerful endorsement of the platform’s value and influence but also underscore France’s resolute commitment to promoting the core cultural heritage of “terroir” and its high regard for Sino-French wine cultural exchange. We believe that the Ambassador’s renewed presence will further illuminate this year’s conference and inspire all those devoted to China’s terroir movement.

Special Guest & Esteemed Participants

At this year’s International Terroir Symposium, we have already confirmed the attendance of many leading figures in the global wine industry, including:

• Saskia de Rothschild, Owner of Domaine Barons de Rothschild (Lafite)

• Laurent Delaunay, President of the Burgundy Wine Industry Council (BIVB) and Owner of Maison Edouard Delaunay

• Thibault Liger-Belair, President of the International Terroir Association and Owner of Domaine Thibault Liger-Belair

• Nadine Gublin, Chief Winemaker of Domaine Jacques Prieur

• Edouard Moueix, Third-Generation Successor of the J.P. Moueix Family

• Álvaro Palacios, Owner of Álvaro Palacios

• Peter Sisseck, Owner of Pingus

• Jaume Gramona, Owner of Gramona

• Guillaume Boudet, Chief Winemaker of Hyde de Villaine

• … and many more.

For this year’s Salon of Great Terroir Wines, we will continue to uphold—and further tighten—the rigorous wine selection standards established last year. All participating estates have been meticulously chosen by our expert panel in collaboration with invited international wine critics and world sommelier champions. More than 100 outstanding estates from across the globe have been carefully selected to ensure that every participant represents the highest level of quality.

Not only must the wineries themselves meet exceptionally high standards, but the wines presented at the exhibition are also subject to multiple rounds of screening. This guarantees that each showcased wine stands out for its exceptional quality. Every estate is a leader in its region, and every wine is a true expression of terroir.

France

Domaine Barons de Rothchild (Lafite)

Domaine Thibault Liger-Belair

Maison Edouard Delaunay

Domaine de Villaine

Domaine Jacques Prieur

J.P. Moueix (Château Bélair-Monange, Château la Fleur-Pétrus)

Domaine Lucien Muzard&Fils

Domaine des Malandes

Château Climens

Domaine Gérard Boulay 

Charles Hours – Clos Uroulat 

Spain

Álvaro Palacios

Pingus

Alma Carraovejas

Gramona 

Germany

Eva Fricke

Schloss Reinhartshausen

Austria

Weingut Bründlmayer

Hungary

Royal Tokaji 

USA

Hyde de Villaine

Chile

Seña

Switzerland

Paolo Basso Wine

……

How to Register as an Exhibitor

We sincerely invite distinguished terroir-driven wineries and their import partners from around the world to participate in the International Terroir Symposium. This event offers invaluable business opportunities and premium services for all exhibitors.

Benefits for Exhibitors

1. Brand Visibility & Recognition
   Showcase your winery or importer brand at the Salon of Great Terroir Wines—an event that leads global industry standards—and gain exceptional recognition and exposure.

2. Direct Access to Key Buyers & Wine Enthusiasts
   Engage with over 3,000 experienced wine enthusiasts and decision-makers who attend the conference each year, including sommeliers and managers from top restaurants and hotels nationwide, as well as professional buyers from retail and private channels.

3. Ongoing Collaboration Opportunities
   Benefit from priority partnerships with TasteSpirit’s wine recommendations, promotional sales, exclusive tastings and dinners, and wine selections for TerroirSense’s wine education courses. These create direct, effective sales channels and measurable market returns.

This will be a terroir wine celebration that delivers tangible value and a rewarding experience for importers, wineries, and consumers alike.

Venue & Registration Notes

This year’s Salon, Masterclasses, and Gala Dinner will once again take place at The Pudong Ritz-Carlton. Due to strict quality control and venue space limitations, the number of exhibition booths is very limited. Recruitment is nearing completion, with only a few booths still available for outstanding terroir wineries and importers.

For more information and registration, please kindly contact application@terroir-symposium.com

The founding vision of TerroirSense & TasteSpirit in creating the International Terroir Symposium has always been rooted in the belief that terroir is the foundation of great wine. The diversity and unique character of wine are born of terroir and nature, yet they cannot exist without the humble vignerons who work tirelessly with the land. Without the harmony of “heaven, earth, and people,” there would be no such rich and colorful wines.

To respect terroir is to revere nature and to honor our origins. We hope the International Terroir Symposium can serve as a medium, a bridge—on one side, the proprietors of terroir-driven estates and renowned international wine experts and scholars; on the other, wine lovers like you. For every participant, the conference is an opportunity to gain insight, deepen knowledge of wine, terroir, and nature, experience the spark of intellectual exchange, and—most importantly—share and enjoy some of the world’s finest terroir wines together.

Organizers

TasteSpirit is China’s leading wine media, tasting, and wine recommendation platform, dedicated to building the country’s most vibrant terroir wine community. Founded in 2010, TasteSpirit’s professional media has reached more than 10 million readers. The International Terroir Symposium, organized by TerroirSense & TasteSpirit, has become a highly influential event within both the global and Chinese wine industries and among wine enthusiasts.

TerroirSense, established in 2020, is an international platform for terroir-focused wine and gastronomy. TerroirSense Wine Review covers wine, food, tea, and other terroir-related products. The educational branch, TerroirSense Wine Academy, offers internationally recognized programs under the Great Terroir Wine (GTW) certification system. Courses include general world wine certifications as well as specialized programs for France, Italy, and Burgundy. The Academy has also revived and redefined a terroir-centered approach to wine evaluation—Geo-sensorial Tasting. Today, the TerroirSense Wine Academy stands as an authoritative institution for professionals and enthusiasts seeking to advance their careers, deepen their knowledge, and strengthen their understanding of wine.