2025 Sino-European Summit on Terroir Culture of Wine & Tea to Debut in Burgundy, France

From July 7–10, 2024, the historic vineyards of Burgundy will welcome the 2025 Sino-European Wine & Tea Terroir Culture Summit, an unprecedented cultural event spotlighting Chinese wine and tea terroir traditions in the heart of French viticulture.

Held under the Sino-French agricultural cooperation agreement, and backed by world-renowned institutions including the International Association of Terroirs (AIT), the International Organization of Vine and Wine (OIV), and the Burgundy Wine Board (BIVB), the summit will serve as a dynamic platform for global dialogue and cooperation.

For the first time, Chinese terroir-driven wine and tea culture will take center stage in Burgundy—an iconic region synonymous with terroir excellence. With a mission to foster intercultural dialogue and elevate Chinese terroir brands globally, the summit signals a milestone in East-West collaboration.

A Historic Moment

In a landmark development, China and France formalized a Joint Agricultural Cooperation Statement in 2024, significantly advancing bilateral collaboration in the viticultural sector. Building upon the inaugural participation of distinguished Chinese wineries at the globally acclaimed Les Assemblies des Climats du Vins in November of the preceding year—a milestone facilitated by the Association Internationale des Terroirs (AIT)—this initiative represents the first high-caliber Sino-European symposium on wine industry collaboration and cultural exchange to be convened within a preeminent global wine region. This achievement, culminating from years of dedicated endeavors by TerroirSense Wine Review & Tastespirit, has garnered unprecedented multilateral endorsement from esteemed institutions including the International Organization of Vine and Wine (OIV), the Bureau Interprofessionnel des Vins de Bourgogne (BIVB), the UNESCO World Heritage Committee for the Climats du Vignoble de Bourgogne, and the municipal government of Dijon. These entities have collectively pledged support for an annual Sino-French wine and tea cultural initiative, committing to institutionalize its annual convening.

A Global Stage

The summit will witness the participation of prominent figures and principal institutions from Burgundy—a region universally recognized as the epitome of terroir-driven viticulture—facilitating unparalleled discourse on terroir excellence and amplifying the global prominence of Chinese wines. Both China and Europe, as custodians of extraordinary terroir heritage and profound cultural legacies, share a mutual commitment to advancing viticultural innovation. Notably, Mr. Aubert de Villaine, Honorary President of the International Association of Terroirs (AIT) and esteemed co-proprietor of Domaine de la Romanée-Conti, alongside leadership representatives from BIVB and AIT, has demonstrated resolute dedication to fostering China’s terroir wine industry. Under their guidance, Burgundy’s most distinguished vintners and Europe’s preeminent experts will engage in substantive dialogue and knowledge exchange.

Cultural Products and Brand Channels

In alignment with the shared Sino-French philosophy of terroir stewardship, TerroirSense Wine Review & Tastespirit to consolidate partnerships with China’s premier wineries and tea enterprises to establish a comprehensive brand promotion platform and premium distribution channels tailored for the French market. Analogous to Shanghai’s status as China’s most influential yet demanding consumer hub, France represents the apex of sophistication and competitiveness within Europe. Securing a strategic foothold in these pivotal markets will catalyze expansive outreach across broader Chinese and European territories. We hereby extend an invitation to collaborate in forging a mutually prosperous future, anchored in excellence and cross-cultural synergy.

Whom to Meet

Aubert de Villaine

Honorary President of AIT, Domaine de la Romanée-Conti

Thibault Liger-Belair

President of AIT, Domaine Thibault Liger-Belair

Laurent Delaunay

President of BIVB, Owner of Maison Edouard Delaunay

Gilles de Larouzière, President of the Climats Association of Burgundy Vineyards (UNESCO World Heritage) and Chairman of Artemis
Sophie Pallas, Director of External Communications at the International Organization of Vine and Wine (OIV)
Cyprien Arlaud, Owner of Domaine Arlaud and Co-President of the UNESCO World Heritage Climats Association
Sylvain Naulin, Managing Director of BIVB
Erwan Faiveley, Owner of Domaine Faiveley
Pierre de Benoist, Owner of Domaine de Villaine
Nadine Gublin, Chief Winemaker of Domaine Jacques Prieur
Jean Lupatelli, Chief Winemaker of Domaine Comte Georges de Vogüé
Jean-Michel Chartron, Owner of Domaine Jean Chartron
Boris Champy, Owner of Domaine Boris Champy
Bernard Bouvier, President of the Marsannay Appellation and Owner of Domaine Bouvier
Alexandre Abel / William Ponsot, Chief Winemaker and Owner of Domaine Ponsot
Marc Rougeot, Owner of Domaine Rougeot

For any inquiries, please contact
Ms. Wang
yifei.wang@tastespirit.com

Embark on this extraordinary cross-cultural journey as Chinese wine and tea take center stage on the world map. Let us unite in Burgundy’s storied vineyards to honor the spirit of terroir and craft a shared future rooted in heritage, excellence, and collaboration.